Tuesday, May 11, 2010
LaraBar- A Short Story of Love and Betrayal (and a giveaway)
I recently received not one, but two boxes of LaraBars--free! I was feeling so excited because I had sampled, and loved, the bars and was (notice past tense?) going to blog rave reviews about them. I wrote to the company and told them how much I loved the bars. They sent me a first sample.
They must have known that I needed more incentive to complete the post, but not even two free handouts can bring me to write the glowing reviews I had in mind.
After some research, I found that LaraBar is owned by General Mills, whose principle investors include GE, Target, Phillip Morris, Exxon Mobile and Pfizer.
I felt betrayed. You know that feeling you had as a kid when you realized that your best friend was actually someone else's best friend?
I had finally found an energy bar that I liked. I normally can't stand too-sweet, carob-flavored, protein-powdery energy bars. They never seem worth the caloric intake--I'd rather eat some fruit and nuts, and of course chocolate. But LaraBars are actually delicious!! They are simply raw fruit and nut bars (hence the reason I love, I mean loved, them?) that are date sweetened. The bars come in flavors such as pecan pie, apple pie, banana bread, peanut butter and jelly or cocoa mole bars.
It is hard to accept that your best friend is not the person you thought they were. I'm sure if I looked in my pantry I would find many other brands of food that share a common bond with the LaraBars. That is why I don't always delve too deep--and why I try my best to buy fair trade, local and organic. But I did look deeper at the LaraBars, and now I know. I feel betrayed, yet also enlightened. I guess that's part of growing up.
I can't be sure that the bulk fruits and nuts that I buy are any better, but until I know differently, I will stick with them, or indulge in some homemade energy bars such as this Vegan Bar recipe by Rcakewalk. Hey, maybe I'll even wander the cookie and chocolate aisle more often; it never hurts to make some new friends.
Giveaway! Send me your favorite family-friendly story of love and betrayal. I will send the winner a small, unopened box of Larabars (If you still want to try them after reading this post:)